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    Prince, the Internet is NOT Over

    Prince, The Internet Is NOT Over

    I’ll be damned if all the work that we’ve been doing is leading to a dead end. Better yet, all the work we’ve been doing is leading artists to a dead end.

    I was talking with by buddy Keith Gretlein last week about how there are some superstar artists that can get away with anything, including murder, and one of those people is Prince. Making false claims for publicity is another story. It was about midnight when I noticed a tweet from Mashable stating: “Prince: The Internet is Over”.

    That’s not true of course, so I’ve simply taken quotes/statements from the Mirror UK story, and stated my opinion and advice on what was said. As a 25 year old who has been using computers since the age of 6, I remind you, new artists, that Prince is not an artist of the Internet generation.

    “He explains that he decided the album will be released in CD format only in the Mirror. There’ll be no downloads anywhere in the world because of his ongoing battles against internet abuses.”

    Are you kidding me? Distributing your album on a CD by a newspaper has to be biggest oxymoron in media today. Prince or someone on Prince’s management team needs to get schooled on where media is shifting and how it is being used by consumers currently. Including on computers and digital gadgets, such as mobile phones.

    My other theory is that whole camp is just so used to the record labels running their business, that they’re just too lazy to figure out everything that is going on in the current music business, that they call the Internet a bluff to create buzz, on the Internet, before the new album drops.

    Trust me, there will be downloads somewhere, and it will be for free on a torrent site since it’s not available for purchase on your website, or itunes, or anywhere else. Just to Sunday newspaper readers? WTF???

    “Unlike most other rock stars, he has banned YouTube and iTunes from using any of his music and has even closed down his own official website.”

    I love this statement because it assumes his music is in high demand. Typical of an old school record biz mentality. Except this time he’s leaving tons of money on the table for such and ignorant and egotistical move.

    Prince has such large audience of fan-boys and girls, he would have no trouble becoming a YouTube partner. By putting his videos up he could monetize ads and content on his channel. Not to mention link to itunes on an ad to sell the download of the same song of his you’re watching. Someone needs to explain to prince how YouTube and itunes is good for business, stat.

    “The internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it and then they get angry when they can’t get it.”

    Prince is right!!! Why would you give your music to iTunes or anyone else? Better yet, take control and build your website using Tospin or Bandcamp and distribute your music, digital and physical product, directly to your fans on the Internet. I have yet to find a newspaper that serves music fans 24 hours a day, 7 days a week, worldwide.

    An advance from iTunes? If I or the bands I work with had a the brand equity and musical legacy that Prince has built over the past 30 years, I’d be purposely be keeping the album release exclusivity within my own web properties to capitalize on. After a certain time-frame, you could put your music on itunes of course, to satisfy the large itunes/ipod user-base that exists because of Apple.

    “The internet’s like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good.”

    Actually Prince, the Internet is more like radio + TV, and it’s created a large shift in societal media consumption. The Internet has approximately 1,802,330,457 users worldwide and we’re all connected. Via portable computers and digital gadgets, so you better have a mobile strategy also.

    “They just fill your head with numbers and that can’t be good for you.”

    Right.

    Original Article: Prince – world exclusive interview: Peter Willis goes inside the star’s secret world

    3 Responses to “Prince, the Internet is NOT Over”

    1. Hollywood Oldie says:

      Maybe your just to young to really get it, Prince was actually on the forefront of digital distribution as far as SUPERSTARS who do GET IT.

      Instead of bitching about the guys attempt to control his own destiny, why dont you use your energy to get off your fat ass and go pick up the paper from your front door!

      Talk about an ungrateful, lazy ass generation……..

    2. From what I read, he did seem to be in touch and innovative with his last album release, so this doesn’t make sense to me.

      I’m not bitching, just stating the obvious and commenting on what can be done these days.

      My generation is the future sir, and not everyone acts in the way you say, including myself.

      Peace.

    3. michael says:

      Haha “hollywood oldie”? Another person who definitely doesn’t get it.

      moron.

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