So Erik and I are currently in the strategy and design process with our buds Inspired Flight. During this process, it is incredibly important to understand what the artists goals, brand, and commitment are.
First, knowing the musicians goals will allow you to determine what the website will have in terms of content, applications, or call to actions. These items always meet a goal. Whether it’s building your tribe with new fans (giving away music in exchange for emails), interacting with your established fan-base (band blog/social media), or creating revenue (selling show tix/merchandise) for the musician.
Second, you have to learn what “vision” an artist has in mind for their music and brand on the web. Musicians know that the world is watching them online, so aesthetics are important. You have to incorporate the visual interpretation that musicians want of themselves all across the web, with the functionality that delivers results to grow their music business.
The third and final element you must be aware of is commitment. This is pretty simple: In what capacity does the band want to participate with all the web stuff? This doesn’t mean whether or not you participate in social media, you have to as a musician. This means which social platform will the musician choose to have conversations with fans, and how will that be integrated to the website. Seamlessly.
Here’s the first draft we have so far that addresses all of the above:
Inspired Flight - Website
Any thoughts? Please let us know. We’d love to hear from you.
Tags: Creative Development, Digital Music Marketing, Inspired Flight
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[...] hell for what 2010 has in store for independent musicians. Back in September we wrote a post called Musician Websites: Goals, Brand, Commitment where we featured the work-in-progress for Inspired Flight. Well, we launched their website and [...]